Advertising and Promotions Management training school and course directory

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Advertising and Promotions Management schools in Australia:
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Training Courses for:

Advertising and Promotions Management

at school(s) in Australia or delivered online/live/on-site/by e-learning

Total 1 training course(s) available.

Advertising and Promotions Management
Course Format: Classroom
School/Trainer: Macquarie Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Macquarie Park, NSW, Australia
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

This unit aims to give students a very practical and yet theoretically grounded understanding of how advertising and promotion works. Topics covered include advertising strategy, campaign planning, media planning, creativity, assessing advertising and promotion effectiveness, direct marketing and public relations. Taking a holistic view, the unit aims to help students make management decisions ......

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