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Advertising as Social Communication

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Advertising as Social Communication
Course Format: Classroom
School/Trainer: Columbia College [All Courses]
Training Center(s)/Venue(s): Vancouver, British Columbia, Canada
Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver

This course is an introduction to the analysis of advertising as social communication. The course will provide a historical perspective on the emergence of "consumerism" as an idea and cultural practice communicated through advertising. It will examine how mass mediated advertising and marketing practices produce stylized narrations by which the social world is reimagined as a world o......

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