B2B Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

B2B Marketing
Course Format: Classroom
School/Trainer: Tippie College of Business [All Courses]
Training Center(s)/Venue(s): Iowa City, Iowa, United States
Jobs & Resumes: Iowa City
Houses & Roommates: Iowa City

Industrial buyer behavior, buyer-seller relationships, interactive product policy and market segmentation, distribution and selling systems; skill development in market strategy formulation for industrial products and services, and in solving problems and making decisions about industrial marketing....

Course description>>
 

You already possess core marketing skills. But the B2B world is a more complex marketing arena that requires a new way of thinking and a different set of skills. This seminar provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage¡ªincluding building profitable long-term customer relationships, creating value-based pricing strategies, ......

Course description>>
 

Like consumer marketers, business-to-business marketers need to understand their markets and the behavior of the buying center to develop appropriate marketing strategy. The objective of this course is to provide students with the opportunity to analyze, design and evaluate business marketing opportunities and strategies to effectively serve business markets....

Course description>>
 

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