BUSINESS MARKETING

at school(s) in United States or delivered online/live/on-site/by e-learning

Marketing Management
Course Format: Classroom
School/Trainer: Globe University and Minnesota School of Business [All Courses]
Training Center(s)/Venue(s): Minneapolis, Plymouth, Rochester, Minnesota, United States
Jobs & Resumes: Minneapolis, Plymouth, Rochester
Houses & Roommates: Minneapolis, Plymouth, Rochester

This course enhances the learner’s analytical, collaborative and communication skills through the study group approach to examination of case studies in business ethics and law. Student teams study challenges facing business leaders regarding responsibilities to employees and society and legal and regulatory systems that enforce those principles. Team members examine published cases and, t......

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This course examines marketing research as a key function of a business, comparing various research methods and industry practices. Students acquire tools for evaluating market opportunities....

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This course explores the process of decision making in marketing, including strategy development, elements of competition and decision analysis tools. Students use SWOT analysis to formulate marketing strategies....

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This introduction to marketing provides an in-depth study of market research and social influences of marketing on consumers and businesses. The class focuses on the four "P"s of marketing (product, price, place, and promotion), and how they relate to the total marketing concept. Students study the process of identifying customer needs, developing and pricing products and developing a......

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Business Marketing focuses on the marketing of products and services to firms, institutions and governments, with special emphasis on assessing customer value in business markets and how to build and sustain working relationships with reseller firms and customer firms. ...

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Learn the techniques for analyzing and building effective business-to-business marketing strategies, and take away the tools to implement them in your company. Senior faculty members from the Kellogg School of Management’s marketing department lead this intensive five-day seminar which explores the fundamentals and leading-edge developments in the world of business marketing. The program pro......

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