Brand Management

at school(s) in Bedford or delivered online/live/on-site/by e-learning

Brand Management
Course Format: Classroom
School/Trainer: Cranfield University [All Courses]
Training Center(s)/Venue(s): Bedford, Bedfordshire, United Kingdom
Jobs & Resumes: Bedford
Houses & Roommates: Bedford

The aim is for students to appreciate the strategic role of the brand and the principles of brand management. The objectives will be to explore best practices in brand management at a product and at a corporate level, to analyse key trends in brand management and to familiarise students with marketing frameworks for the analysis of brand reach. Syllabus Building the Brand / Project Brief......

Course description>>
 

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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In any highly developed and highly skilled economy it is innovation that will sustain professional ability to eff ectively compete with global competitors whilst providing opportunity for both executives and entrepreneurs alike. The importance of innovation is greatest with niche (premium focused) businesses that must manage their brand and more importantly brand cachet to maintain their abilit......

Course description>>
 

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Course description>>
 

This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......

Course description>>
 

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