Brand Management

at school(s) in Bhubaneswar or delivered online/live/on-site/by e-learning

Brand Management
Course Format: Classroom
School/Trainer: Xavier Institute of Management [All Courses]
Training Center(s)/Venue(s): Bhubaneswar, India
Jobs & Resumes: Bhubaneswar
Houses & Roommates: Bhubaneswar

To familiarise the student with key decision making variables in managing a brand. - To understand the interface between a Brand Manager and the rest of the Organisation. In particular, the interface with Distribution and Logistics will be emphasised. - To develop in students the power of logic to help in decision making in such situations. - The main backdrop of this course will be products of......

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Branding today is not only use of names, logos etc but is the reflection of relationship the customer has with the organization. Developing brand equity does not happen on its own; it requires a systematic approach towards its creation, maintenance and protection. It involves application of combination of strategic as well as tactical plan. This program unravels the mystery around the issue......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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In any highly developed and highly skilled economy it is innovation that will sustain professional ability to eff ectively compete with global competitors whilst providing opportunity for both executives and entrepreneurs alike. The importance of innovation is greatest with niche (premium focused) businesses that must manage their brand and more importantly brand cachet to maintain their abilit......

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This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......

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