Brand Management

at school(s) in Cebu or delivered online/live/on-site/by e-learning

Brand Management (Certificate)
Course Format: Classroom
School/Trainer: University of San Carlos [All Courses]
Training Center(s)/Venue(s): Cebu, Philippines
Jobs & Resumes: Cebu
Houses & Roommates: Cebu

Students may choose to take four graduate courses in business without formal admission to the MBA program and receive a Certificate in Graduate Business Studies (CGBS). Students may receive up to two (2) Certificates in GBS, but only 12 credits will be credited toward an MBA. MBA students will receive a CGBS if they fail the same section of the comprehensive exam three times. ...

Course description>>
 

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

Course description>>
 

In any highly developed and highly skilled economy it is innovation that will sustain professional ability to eff ectively compete with global competitors whilst providing opportunity for both executives and entrepreneurs alike. The importance of innovation is greatest with niche (premium focused) businesses that must manage their brand and more importantly brand cachet to maintain their abilit......

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Course description>>
 

This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......

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