Brand Management

at school(s) in Christchurch or delivered online/live/on-site/by e-learning

Brand Management and Development
Course Format: Classroom
School/Trainer: The University of Auckland Business School [All Courses]
Training Center(s)/Venue(s): Christchurch, New Zealand
Jobs & Resumes: Christchurch
Houses & Roommates: Christchurch

A company’s brand is often its most undervalued and misunderstood asset. This course is designed to take you beyond the logo and the expensive marketing campaigns, to discover the branding theories and practices that should be known to every business and can be adapted to different firms’ budgets and priorities. The goal of the course is to demystify branding, presenting both the theo......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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In any highly developed and highly skilled economy it is innovation that will sustain professional ability to eff ectively compete with global competitors whilst providing opportunity for both executives and entrepreneurs alike. The importance of innovation is greatest with niche (premium focused) businesses that must manage their brand and more importantly brand cachet to maintain their abilit......

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This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......

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