Brand Management

at school(s) in Copenhagen or delivered online/live/on-site/by e-learning

Brand Management
Course Format: Classroom
School/Trainer: Copenhagen Business School [All Courses]
Training Center(s)/Venue(s): Copenhagen, Denmark
Jobs & Resumes: Copenhagen
Houses & Roommates: Copenhagen

The course will open by discussing the nature of brands, the concept of the brand as a promise and mechanisms to encourage coherent brands. The characteristics of successful brands will be explored, along with techniques to facilitate effective brand differentiation. A framework will be presented of the strategic process to grow brands and the constituent elements will be addressed. The course ......

Course description>>
 

Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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In any highly developed and highly skilled economy it is innovation that will sustain professional ability to eff ectively compete with global competitors whilst providing opportunity for both executives and entrepreneurs alike. The importance of innovation is greatest with niche (premium focused) businesses that must manage their brand and more importantly brand cachet to maintain their abilit......

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Course description>>
 

This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......

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