Brand Management

at school(s) in Johannesburg or delivered online/live/on-site/by e-learning

Product Strategy and Brand Management
Course Format: Classroom
School/Trainer: Wits Business School [All Courses]
Training Center(s)/Venue(s): Johannesburg, South Africa
Jobs & Resumes: Johannesburg
Houses & Roommates: Johannesburg

This programme provides a systematic approach to planning, developing and controlling a product throughout its life cycle and ways to minimise risks of product failures and build brand equity. The Objectives To provide a systematic approach to analysing product policy and strategy in the South African context. This would include the product plan, new product development, product innova......

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Explore, learn, and understand the complexities in the development, sustainability, and leverage of a brand. In this comprehensive course, participants learn how brand identity must be nurtured and managed to positively affect a company’s performance and future, as well as understand the power and importance of a brand from its creation through execution. Designed to explore the mechanisms......

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In any highly developed and highly skilled economy it is innovation that will sustain professional ability to eff ectively compete with global competitors whilst providing opportunity for both executives and entrepreneurs alike. The importance of innovation is greatest with niche (premium focused) businesses that must manage their brand and more importantly brand cachet to maintain their abilit......

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This course examines brands and brand management and focuses on three primary functions including building brand equity, measuring brand equity, and managing brand equity. Focus in on brand positioning and values, choosing brand elements, designing marketing programs, integrating marketing communications, leveraging secondary brand knowledge, measuring brand equity by developing a brand equity ......

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