Branding in Media and Entertainment training school and course directory

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Branding in Media and Entertainment

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Branding in Media and Entertainment
Course Format: Classroom
School/Trainer: Kellogg School of Management Executive Education [All Courses]
Training Center(s)/Venue(s): Evanston, Illinois, United States
Jobs & Resumes: Evanston
Houses & Roommates: Evanston

New technologies have brought an explosion of options for media consumers. This cluttered environment requires powerful media brands and outstanding brand systems. The digital migration of content has forced media executives to think about their brands in new and innovative ways. Revenue models for digital platforms are still evolving. This dynamic environment often focuses on short-ter......

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