Building and Leveraging Strong Brands training school and course directory

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Building and Leveraging Strong Brands

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Building and Leveraging Strong Brands
Course Format: Classroom
School/Trainer: Ross School of Business Executive Education [All Courses]
Training Center(s)/Venue(s): Ann Arbor, Michigan, United States
Jobs & Resumes: Ann Arbor
Houses & Roommates: Ann Arbor

Building a strong brand goes well beyond pretty logos. This program utilizes a strategic framework that reviews the many elements needed to build strong brands, including appropriate identity and awareness, a reputation for high quality and industry leadership, a feeling of trust and confidence, brand imagery and associations that make strategic sense and brand loyalty. It also looks at ways to......

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