Business-to-Business Marketing

at school(s) in United Kingdom or delivered online/live/on-site/by e-learning

Business-to-Business Marketing Workshop
Course Format: Classroom
School/Trainer: CIM - The Chartered Institute of Marketing [All Courses]
Training Center(s)/Venue(s): London, Birmingham, Edinburgh, United Kingdom
Jobs & Resumes: London, Birmingham, Edinburgh
Houses & Roommates: London, Birmingham, Edinburgh

This workshop will provide you with a knowledge and understanding of key business-to-business (B2B) marketing principles and processes. The workshop outlines, how these principles can be applied and can contribute to your organisation¡¯s performance and competitiveness. Case studies are provided and discussed highlighting best practice in the field of B2B marketing. Benefits for your or......

Course description>>
 

When you choose this certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including: Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods Understanding and application of concepts related to industrial marketing, business-to-business ......

Course description>>
 

Provides a strategic view of industrial and other business-to-business marketing. You will gain experience in solving marketing mix problems over the product life-cycle and will learn about the impact of technology, derived demand, complex buying processes, and customization. You will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used....

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