Business-to-Business Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

Business-to-Business Marketing Strategy
Course Format: Classroom
School/Trainer: Harvard Business School [All Courses]
Training Center(s)/Venue(s): Boston, Massachusetts, United States
Jobs & Resumes: Boston
Houses & Roommates: Boston

This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry. What You Can Expect Addressing the full range of business-to-business marketing dis......

Course description>>
 

If you choose the business-to-business marketing certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including: Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods Understanding and application of concepts related to industrial ......

Course description>>
 

Company and institutional markets, managing R&D and technical product development, building and managing customer relationships and service, and competitive bid pricing in business market environment. ...

Course description>>
 

When you choose this certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including: Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods Understanding and application of concepts related to industrial marketing, business-to-business ......

Course description>>
 

Provides a strategic view of industrial and other business-to-business marketing. You will gain experience in solving marketing mix problems over the product life-cycle and will learn about the impact of technology, derived demand, complex buying processes, and customization. You will study the impact and use of business e-commerce exchanges and other web-based techniques. The case method is used....

Course description>>
 

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