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Communicating the Brand

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Communicating the Brand (Online)
School/Trainer: UCLA Extension [All Courses]

Marketing communications is a vibrant and vital part of the marketing process. It is in this arena that companies attempt to reach their customers, present their products or services to them, and convince them to purchase. Advertising is crucial for announcing new products, maintaining awareness of established brands, or introducing products to a new customer base. However, it is a field that i......

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