Consumer Behavior and Decision Making training school and course directory

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Consumer Behavior and Decision Making

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Consumer Behavior and Decision Making (Online)
School/Trainer: UCLA Extension [All Courses]

This module offers an introduction to consumer behavior and the decision-making process. A framework for consumer analysis is presented and the role of marketing strategy is discussed. Decision making is examined as a form of problem solving, and the different levels of decision making also are covered....

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