Customer Relationship Management (CRM)

Customer Relationship Management (CRM)
Course Format: Classroom
School/Trainer: Macquarie Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Macquarie Park, NSW, Australia
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

This unit explores the ways in which CRM is concerned with the development and maintenance of long-term, mutually beneficial relationships with strategically significant customers. This unit takes the view that CRM is viewed as the intelligent management of the existing and potential customer base, with a view to optimising long-term company and customer value. Issues such as: customer portfoli......

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Following is a list of some of our most popular SAP CRM course offerings: Mobile Sales Configuration and Deployment CRM 4.0 (Upgrade and Overview) BW/CRM Integration for Optimal Sales Reporting Using SAP-CRM for Internet Sales Using CRM 4.0 for Opportunity Management ...

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By the end of the program, participants will be able to: Understand why Customer Relationship Management CRM is essential for attracting, retaining and growing loyal customers. Determine the uses and objectives of a CRM system. Recognize best practices in implementing a CRM strategy. Use CRM for improving marketing, sales, customer service, and customer contact. This Program is designed......

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The recent times are of intense change and explosive innovation. New technologies are emerging more frequently and disrupting the stability of entire markets. Customers are becoming more mobile, informed and demanding and competitors are becoming more adept at quickly improving their operations. In brief, companies are now challenged not only to deliver more sophisticated sales and service capa......

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This training course is ideal for understanding customer relationship management strategy, whether you are brand new to the concept and just looking to learn enough to intelligently discuss CRM. Executive and managers implementing a customer relationship management program will also benefit from it. After attending this information-packed one-day seminar, you will gain knowledge and understand......

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