DIRECT MARKETING

at school(s) in Canada or delivered online/live/on-site/by e-learning

DIRECT MARKETING
Course Format: Classroom
School/Trainer: Centre for Continuing Education, Concordia University [All Courses]
Training Center(s)/Venue(s): Montreal, Quebec, Canada
Jobs & Resumes: Montreal
Houses & Roommates: Montreal

Direct marketing is an important part of the Integrated Marketing Communications plan. This course will examine the various methods of communicating directly with your customer. Communication options such as the telephone, fax, internet, and mail will be analyzed as to how to best employ these tools. Catalogues, direct response television, and kiosk marketing will also be addressed. As well, th......

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When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of integrated marketing communications Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated......

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A survey of the direct marketing process including the theory and practice of direct marketing, its function and organization. Topics covered include direct response television/ radio, database marketing, list selection and evaluation, direct marketing media and planning. Special emphasis is placed on how to integrate direct marketing into the overall marketing mix. Quarters Offered: Sprin......

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The only reason to write a marketing plan is to improve your chances of selling your product or service. This 2-day seminar presents a practical, step by step approach to developing, writing and implementing a successful marketing plan. The emphasis in this course is on identifying and gathering the information you need to write a marketing plan, analyzing that information, and then developing ......

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The objective is to examine contemporary marketing concepts and techniques and look at their application within the client’s company. We will emphasize practical aspects of marketing techniques. Understanding the Basics of Marketing Marketing’s role in the organizational performance Key dimensions of marketing Marketing mix basics and the 4 Ps Using positioning to gain a compet......

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