Direct Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

Direct Marketing (Certificate)
Course Format: Classroom
School/Trainer: Ferris State University [All Courses]
Training Center(s)/Venue(s): Big Rapids, Michigan, United States
Jobs & Resumes: Big Rapids
Houses & Roommates: Big Rapids

If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of Integrated Marketing Communications Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated......

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Principles and processes of direct and database marketing; insight into the requirements for building a customer-based marketing strategy....

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As competitive pressures and technology require and enable companies to develop programs that target consumers and businesses more specifically than previously possible, managers need to be familiar with the current concepts, techniques, systems and issues of direct marketing. This course will survey the areas of market segmentation and targeting, customer relationships, direct mail, lists, dat......

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Focuses on direct marketing as an applied branch of marketing. The emphasis of direct marketing is its information-driven marketing process managed by database technology, enabling marketers to develop, test, implement, and measure customized marketing programs and strategies. Extensive use of business statistics, regression, segmentation, and response analysis is employed throughout....

Course description>>
 

When you choose the Direct Marketing Certificate, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of integrated marketing communications Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated......

Course description>>
 

A survey of the direct marketing process including the theory and practice of direct marketing, its function and organization. Topics covered include direct response television/ radio, database marketing, list selection and evaluation, direct marketing media and planning. Special emphasis is placed on how to integrate direct marketing into the overall marketing mix. Quarters Offered: Sprin......

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