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Economic and Strategic Fundamentals

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Economic and Strategic Fundamentals (Online)
School/Trainer: UCLA Extension [All Courses]

The marketing strategy of a global company will be different than one only facing domestic issues. There are various concepts that must be understood that are particular to a multi-national environment. In this module, we discuss fundamental concepts, which are important to understand before moving on. We will look at the various types of advantages that a company can seek in a global environme......

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