Fundamentals of Marketing

at school(s) in Australia or delivered online/live/on-site/by e-learning

Fundamentals of Marketing
Course Format: Classroom
School/Trainer: Australian Institute of Management Qld & NT [All Courses]
Training Center(s)/Venue(s): Brisbane, Gold Coast, QLD, Australia
Jobs & Resumes: Brisbane, Gold Coast
Houses & Roommates: Brisbane, Gold Coast

There is a growing need to understand the fundamental principles of marketing to keep a competitive edge. This program is designed to provide participants with a sound understanding of the key elements of researching and profiling a market, determining the marketing mix, analysing and defining a target market and planning and implementing marketing strategies. Content The marketing con......

Course description>>
 

This program is designed to provide participants with a sound understanding of the key elements of marketing and a framework for marketing planning. Content The marketing concept Identifying market trends and developments Quantitative and qualitative market information Approaches for determining the market for a product/service The marketing mix: product, price, place, promotion, peopl......

Course description>>
 

Students will study and apply the fundamentals of marketing within an organization and the contemporary market environment. The course will focus on marketing strategy and development of a marketing mix. ...

Course description>>
 

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