Global Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

Global Marketing
Course Format: Classroom
School/Trainer: Brandeis University International Business School [All Courses]
Training Center(s)/Venue(s): Waltham, Massachusetts, United States
Jobs & Resumes: Waltham
Houses & Roommates: Waltham

Starting with a brief overview of marketing disciplines, the course will develop strategies for entering and operating in diverse international markets at varying levels of investment. The case study method will be used to examine the process that leads to a successful marketing strategy, including financial analysis, economic and geographic evaluation, cultural and political assessment, and in......

Course description>>
 

This course, fully incorporating the global point of view in international marketing, provides a conceptual framework for a managerial approach to the field. Emphasis is placed on the view that international marketing effectiveness requires a strategic understanding. The integration of all relevant trends, facts and markets into an overall framework that allows managers to consider many differe......

Course description>>
 

This course examines principles and strategies for managing the global demand component of a business enterprise. It examines marketing as an integrative process of defining, maintaining and expanding demand for an organization’s goods and services. This concept is extended to include articulation of strategies that guide the enterprise toward creating sustainable and profitable relationships w......

Course description>>
 

A capstone course designed to develop a broader understanding of the marketing function and its relationship to business strategy in the context of a global marketing environment. Quarters Offered: Autumn, Spring, (Distance Learning) Credit Hours: 6 credit hours Instructional Methods: Lecture: 4 hours - Lab: 4 hours ...

Course description>>
 

Pages:- 1
[ Workshops ] [ Online Courses ] [ Corporate Training ] [ Locations ] [ Schools ] [ Job Seekers ]

Dear Visitor: You are strongly recommended to bookmark this page and come back later, since new course may be available anytime. Click to Proceed>>