Graduate Certificate in Marketing

at school(s) in Australia or delivered online/live/on-site/by e-learning

Graduate Certificate in Marketing
Course Format: Classroom
School/Trainer: Curtin University of Technology [All Courses]
Training Center(s)/Venue(s): Perth, WA, Australia
Jobs & Resumes: Perth
Houses & Roommates: Perth

In this course you will study consumer theory, considering how consumers function, what motivates them and how they can be influenced. You’ll explore competitive marketing strategies, considering strategic planning and formal planning methods. You will also undertake a marketing research project, acting as both the client designing the research purpose and objectives, and the researcher designi......

Course description>>
 

Students have the option of enrolling in a graduate certificate program to begin their experience with postgraduate study. The graduate certificate requires students to complete four courses within their chosen area of study to qualify for the award, where they can then use this knowledge as credit towards the completion of the masters qualification for that or, in some cases, another area of s......

Course description>>
 

The Graduate Certificate program aims to meet a demonstrated need for marketing specialists to further enhance their practical marketing experience with leading edge academic knowledge and understanding. The aim is to introduce the student to the latest marketing techniques and technologies and to enhance specific general marketing knowledge related to how to communicate with consumers, how con......

Course description>>
 

This course is designed for applicants wanting fundamental skills of marketing relating to price, product, place and promotion. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course. Students study units in competitive marketing strategies, marketing intelligence and research, buyer beh......

Course description>>
 

The course is designed to meet the increasing need for professional communication study in the marketing communication area. It focuses on marketing, advertising, public relations and other aspects of marketing communication. This introductory graduate course can be completed in one semester and provides the pathway to the Graduate Diploma and Masters in Marketing Communication. Students gai......

Course description>>
 

The graduate certificate in marketing is designed for students interested in either acquiring knowledge in marketing, or in refreshing or extending their knowledge in the marketing field. The certificate requires completion, with a B average or better, of six courses (18 units) in marketing (prefix MKT). With the approval of the department chair, students are free to design a certificate progra......

Course description>>
 

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