Graduate Diploma in Marketing

at school(s) in Australia or delivered online/live/on-site/by e-learning

Graduate Diploma in Marketing
Course Format: Classroom
School/Trainer: Curtin University of Technology [All Courses]
Training Center(s)/Venue(s): Perth, WA, Australia
Jobs & Resumes: Perth
Houses & Roommates: Perth

This course builds on the curriculum of the graduate certificate to introduce you to the principles of the practice of public relations (PR). You’ll learn how to identify publics and the need for PR programs, as well as how to plan, manage and evaluate these programs. You will also choose four additional topics from a wide range of specialist marketing and PR areas and be given the opportuni......

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This two-semester course is designed to meet the increasing need for professional communication programs within the Advertising, Public Relations and Marketing Communication industries. Students gain an understanding of the role of marketing communication in advertising, and public relations, an introductory understanding of contemporary communication theory and research, and the complex rel......

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PROGRAMME STRUCTURE : -------------------------------------------------------------------------------- Semester I Management Functions and Behaviour Management of Human Resources Economic and Social Environment Corporate Social Responsibility Information Systems for Managers Semester II Consumer Behaviour Marketing for Managers Sales Management Management of Machi......

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