Health Care Marketing

at school(s) in United States or delivered online/live/on-site/by e-learning

Health Care Marketing
Course Format: Classroom
School/Trainer: Vanderbilt University Owen Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Nashville, Tennessee, United States
Jobs & Resumes: Nashville
Houses & Roommates: Nashville

Course Goals & Objectives Health Care Marketing is designed to teach students how to apply marketing concepts and tools to health care service and product management. It is an advanced marketing seminar that builds on the material covered in the core marketing course (MGT 361) and the Health Care Landscape course (MGT 503). There are two primary course goals: Goal #1: To help students recognize......

Course description>>
 

This course will expose healthcare managers to marketing fundamentals and how they are/can be applied in healthcare organizations. Course content covers essential marketing tools and demonstration of their application in the healthcare environment through case studies and guest speakers. This course will require students to: obtain a working knowledge of marketing fundamentals; demonstrate crit......

Course description>>
 

Fundamental theories, concepts, and techniques of marketing applied to the distinctive properties of health care services. Emphasizes the role of marketing in aligning organizational capacity and health care needs; market analysis and planning; strategic marketing management; tactical marketing mix design; developing and managing new services and systems of delivery. ...

Course description>>
 

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