Integrated Marketing Communication

at school(s) in Canada or delivered online/live/on-site/by e-learning

Integrated Marketing Communications
Course Format: Classroom
School/Trainer: Sauder School of Business [All Courses]
Training Center(s)/Venue(s): Vancouver, British Columbia, Canada
Jobs & Resumes: Vancouver
Houses & Roommates: Vancouver

One key to a firm’s profitability is effectively communicating the benefits of its brands to customers. This course will help you develop and manage an effective marketing communication program that integrates multiple promotional channels. Benefits of Attending Attending this course will help you: develop communication objectives based on a sound marketing strategy design a multi-me......

Course description>>
 

In order to communicate a clear message to a well-defined target market, a number of promotional tools can be employed. The practice of Integrated Marketing Communications ensures that these many tools are used to create a message that is both effective and consistent. ...

Course description>>
 

1- Allow participants to integrate and put into practice the concepts underlying the contemporary management of integrated marketing communications (advertising, promotion, public relations, sponsorship, ...) 2- Initiate participants to key elements of the integrated marketing communication decision making process. 3- Provide an understanding of the advertising industry and of the agency’......

Course description>>
 

Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

Course description>>
 

This course studies the use of promotional tools by business as well as their creation and management. The course provides an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion. Topics include an evaluation of the role of promotion in marketing and the economy; the formulation and analysis of promotional goals; plannin......

Course description>>
 

Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......

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