Integrated Marketing Communications

at school(s) in United Kingdom or delivered online/live/on-site/by e-learning

Integrated Marketing Communications Plan Workshop
Course Format: Classroom
School/Trainer: CIM - The Chartered Institute of Marketing [All Courses]
Training Center(s)/Venue(s): London, Birmingham, United Kingdom
Jobs & Resumes: London, Birmingham
Houses & Roommates: London, Birmingham

You may often wonder ¡®what integration actually means¡¯ and ¡®why should I bother to achieve it¡¯. This workshop dissects the marcoms technique portfolio ¨C including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan ¡®live¡¯, sharing and managing it internally and externally. ......

Course description>>
 

This 2-day programme addresses the following themes: The new media landscape in marketing communications An overview of the IMC process and the media mix The relevance of IMC to marketing and corporate strategies The relationship of IMC to information technology and business intelligence The relationship of IMC to Customer Relationship Management (CRM) The key concepts of IMC Mea......

Course description>>
 

Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

Course description>>
 

Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......

Course description>>
 

The graduate certificate in integrated marketing communications (IMC) meets the need for a focused graduate preparation for employment in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational object......

Course description>>
 

The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of over......

Course description>>
 

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