Integrated Marketing Communications

at school(s) in United States or delivered online/live/on-site/by e-learning

Integrated Marketing Communications
Course Format: Classroom
School/Trainer: UCLA Extension [All Courses]
Training Center(s)/Venue(s): Los Angeles, California, United States
Jobs & Resumes: Los Angeles
Houses & Roommates: Los Angeles

This course focuses on the latest marketing communication practices, known as integrated marketing communications (IMC), featuring an overview of the major mediums, including broadcast, print, outdoor, point of purchase, direct mail, Internet, telemarketing, public relations, and promotion. The emphasis is on how to analyze and create an IMC program by using the latest value-based IMC concepts ......

Course description>>
 

This course encompasses the study of marketing and promotional tools such as advertising, consumer sales promotions, trade sales promotions, direct marketing, packaging, point-of-purchase displays, and other related topics. Students have the opportunity to assess the appropriateness of various promotional tools in fulfilling specific promotional objectives, and gain an understanding of the spec......

Course description>>
 

Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

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Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......

Course description>>
 

The graduate certificate in integrated marketing communications (IMC) meets the need for a focused graduate preparation for employment in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational object......

Course description>>
 

The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of over......

Course description>>
 

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