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Integrated Marketing Communications Plan

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Integrated Marketing Communications Plan Workshop
Course Format: Classroom
School/Trainer: CIM - The Chartered Institute of Marketing [All Courses]
Training Center(s)/Venue(s): London, Birmingham, United Kingdom
Jobs & Resumes: London, Birmingham
Houses & Roommates: London, Birmingham

You may often wonder ��what integration actually means�� and ��why should I bother to achieve it��. This workshop dissects the marcoms technique portfolio �C including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan ��live��, sharing and managing it internally and externally. ......

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