International Marketing

International Marketing & Trade
Course Format: Classroom
School/Trainer: Sprott School of Business [All Courses]
Training Center(s)/Venue(s): Ottawa, Ontario, Canada
Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa

Examines various models for understanding the factors which influence buyer decisions in different markets. Product adaptation, distribution networks, promotion practices, cross-border pricing strategy and regulatory and other limitations are discussed. The macro and micro effects of culture provide a connecting theme....

Course description>>
 

This course introduces concepts and strategies for successful global marketing management. Topics covered include the global economy; the impact of cultural, social, political and legal forces on global marketing; global markets and buyers; international and global marketing research; entry strategies; product and service strategies; new product development; international channels; pricing, pro......

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This degree provides a thorough understanding of marketing methods and international marketing issues as well as international business knowledge. The first year of the course is common with other business degrees and introduces the basic principles of business, management, finance and marketing. Modules studied in the first year include Business Communications and Analysis, Financial Decision ......

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The highly complex and dynamic reality that international companies constantly experience puts the existing management toolbox to a test. Therefore, the concentration strives to provide the qualifications necessary for you to act as a reflective practitioner with the ability to deal with high levels of uncertainty. Our strong theoretical approach, combined with practice, ensures the acquisition......

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Examines marketing concepts and strategies as applied to global markets. Topics include mode of entry, micro and macro forces, barriers and restrictions, and cultural dynamics. ...

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FITT Course: International Marketing will teach students how to outdistance the competition by introducing students to the role of marketing in the pursuit of international business opportunities. Participants will be provided with the basic knowledge and skills to develop an international marketing and implementation of plans to achieve business targets....

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