International Marketing

at school(s) in Australia or delivered online/live/on-site/by e-learning

International Marketing
Course Format: Classroom
School/Trainer: Macquarie Graduate School of Management [All Courses]
Training Center(s)/Venue(s): Macquarie Park, NSW, Australia
Jobs & Resumes: Macquarie Park
Houses & Roommates: Macquarie Park

This unit addresses the conceptual and practical issues that confront the indigenous business when it decides to market its products (goods and/or services) in foreign countries. Studies include environmental differences, market entry modes and financing international marketing, in addition to, the practical problems encountered in implementing marketing strategies and plans in foreign countrie......

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This on-line course examines the international approach to marketing with an emphasis on the marketing mix. The analysis of the uncontrollable environments, and their effect on the promotion and pricing of goods and services will also be discussed....

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This course focuses on the marketing functions of the export process used in small-to-medium sized firms. Among the topics covered are: marketing and the export process; the international marketing environment; government and private sources of assistance; international market research; product adaptation decisions; alternative distribution methods; pricing and payment procedures; and cross-cul......

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International Marketing offers a rigorous analysis of foreign environments and their impact on marketing behaviour. This is an important first step in the development of an international marketing strategy, allowing students to get to grips with the various tools available to the international marketeer. Various international marketing strategy options, such as a marketing export strategy, are ......

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The Masters International Marketing Management degree programme at the Aberdeen Business School is suitable for marketing professionals, students and other managers and we have local, national and international students studying on the course. The international marketing perspective incorporating e-marketing techniques, is particularly popular and appealing. Another real advantage is the fl......

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Reviews the organization for international marketing, foreign demand analysis, product development and policies, trade channels, promotion policies, pricing, and legal aspects. Emphasis is on development of effective international marketing strategy addressing the major global market areas (Europe, Africa Asia, and the Americas). ...

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