International and Cross Cultural Marketing training school and course directory

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International and Cross Cultural Marketing

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Total 1 training course(s) available.

International and Cross Cultural Marketing (Master Degree)
Course Format: Classroom
School/Trainer: Middlesex University Business School [All Courses]
Training Center(s)/Venue(s): London, United Kingdom
Jobs & Resumes: London
Houses & Roommates: London

A specialised course exploring the link between cross-cultural psychology, marketing and consumer behaviour as they apply in an increasingly globalised and internationally competitive market place. The course covers both goods and services and explores the efficacy of the evolving theories that may guide the development of effective cross-boarder marketing strategies. PN550 Combines intern......

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