Key account management

at school(s) in Johannesburg or delivered online/live/on-site/by e-learning

Key Account Management Plan
Course Format: Classroom
School/Trainer: The Gordon Institute of Business Science [All Courses]
Training Center(s)/Venue(s): Johannesburg, South Africa
Jobs & Resumes: Johannesburg
Houses & Roommates: Johannesburg

This programme espouses global best practice on how to manage big, powerful customers �profitably! For many companies, a large percentage of their revenue and profits are coming from fewer and fewer major customers. The potential rewards of this approach are high, but so too is the risk of losing a large account. So for marketing and sales alike, it’s vital that a successful approach to cus......

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Whatever business your organization is involved in, there will be a few major customers that contribute the most in terms of sales, though not necessarily profits. These customers are referred to as key accounts - customers that organizations must retain or secure in order to pursue a growth strategy. There is a dire need to recognize that the competencies required to manage key accounts are......

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to enable participants to maximise revenue from the most crucial area: key accounts. It examines the best way of remaining in contact, re-identifying needs and building relationships that will pay dividends over a period of time....

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All our corporate training programs are customized to the clients�requirements...

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SIEGER offer various corporate training programs that can be of great assistance to you and your organization and these include skills development, management training, sales training, leadership, HR interaction and much more. Such training will assist in assessing the needs of departments, managing resources and implementing effective training for the entire staff complement of a corpora......

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Module 1 The Role of the Key Account Manager What do you wish to achieve? Sales Myths and functional fantasies Setting Workshop objectives �from a list of objectives Your Sales Role Defined as a Farmer- what it means to be a Farmer Defining the role and responsibilities of a key account manager Differentiating account management from selling Understanding common key account management ......

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