Key account management

at school(s) in Reims or delivered online/live/on-site/by e-learning

Key Account Management (Master Degree)
Course Format: Classroom
School/Trainer: Reims Management School [All Courses]
Training Center(s)/Venue(s): Reims, France
Jobs & Resumes: Reims
Houses & Roommates: Reims

In a context of increasing market globalization, companies are restructuring, merging, and diversifying. To respond to this organizational complexity, “business-to-business�commercial approaches must adapt and become professionalized. The Specialized Master’s in Key Account Management is specifically designed for engineers, managers and professionals who wish to broaden their skills and pr......

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Whatever business your organization is involved in, there will be a few major customers that contribute the most in terms of sales, though not necessarily profits. These customers are referred to as key accounts - customers that organizations must retain or secure in order to pursue a growth strategy. There is a dire need to recognize that the competencies required to manage key accounts are......

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to enable participants to maximise revenue from the most crucial area: key accounts. It examines the best way of remaining in contact, re-identifying needs and building relationships that will pay dividends over a period of time....

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All our corporate training programs are customized to the clients�requirements...

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SIEGER offer various corporate training programs that can be of great assistance to you and your organization and these include skills development, management training, sales training, leadership, HR interaction and much more. Such training will assist in assessing the needs of departments, managing resources and implementing effective training for the entire staff complement of a corpora......

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Module 1 The Role of the Key Account Manager What do you wish to achieve? Sales Myths and functional fantasies Setting Workshop objectives �from a list of objectives Your Sales Role Defined as a Farmer- what it means to be a Farmer Defining the role and responsibilities of a key account manager Differentiating account management from selling Understanding common key account management ......

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