Marketing

at school(s) in Boston or delivered online/live/on-site/by e-learning

Taking Marketing Digital
Course Format: Classroom
School/Trainer: Harvard Business School [All Courses]
Training Center(s)/Venue(s): Boston, Massachusetts, United States
Jobs & Resumes: Boston
Houses & Roommates: Boston

To help you create effective digital marketing strategies, Harvard Business School (HBS) Executive Education offers Taking Marketing Digital. By exploring social networking, mobile marketing, online communities, viral marketing, wikis, and blogs, you will learn how to build brands in a highly networked world. What You Can Expect Through dynamic lectures, case studies, and small group discus......

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Customer-centric and competitively dominant marketing strategies are vital to business success. This leadership training program provides participants with tools for developing an effective marketing strategy by examining how firms can profitably create and sustain customer value. What You Can Expect The Strategic Marketing Management program’s focus is on appraising go-to-market progr......

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During an economic downturn, launching the right innovative products or services takes on heightened importance as leaders seek to understand consumers’ changing adoption patterns and identify viable opportunities, particularly in industries that are struggling. In response, Harvard Business School (HBS) offers Marketing of Innovations, a highly focused program designed to help you effecti......

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This executive education program delves into the unique problems confronting business-to-business marketers across a broad spectrum of organizations. Assessing markets, segments, and customers, participants acquire the know-how to formulate and implement successful marketing strategies in their own industry. What You Can Expect Addressing the full range of business-to-business marketing dis......

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Distribution and sale of automotive vehicles and related parts and accessories. Policies pertaining to wholesale and retail transactions, parts inventory and turnover, service sales, dealership personnel, and warranty....

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You already possess core marketing skills. But the B2B world is a more complex marketing arena that requires a new way of thinking and a different set of skills. This seminar provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage¡ªincluding building profitable long-term customer relationships, creating value-based pricing strategies, ......

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