Marketing

at school(s) in Denmark or delivered online/live/on-site/by e-learning

International Marketing and Management (Master Degree)
Course Format: Classroom
School/Trainer: Copenhagen Business School [All Courses]
Training Center(s)/Venue(s): Copenhagen, Denmark
Jobs & Resumes: Copenhagen
Houses & Roommates: Copenhagen

The highly complex and dynamic reality that international companies constantly experience puts the existing management toolbox to a test. Therefore, the concentration strives to provide the qualifications necessary for you to act as a reflective practitioner with the ability to deal with high levels of uncertainty. Our strong theoretical approach, combined with practice, ensures the acquisition......

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The International/Industrial Marketing and Purchasing concentration focuses on B2B markets and the influence of globalisation. Outsourcing and moving production facilities trigger in fact severe changes and significantly effects companies�performances. Business to Business The B2B market is characterised by long-lasting relationships between customers and suppliers, where both parties ......

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EMF is an analytical and decision-oriented marketing concentration that focuses on the customer and the facts. In other words, emphasis is put upon marketing decisions made on the basis of information furnished through the analysis of relevant data concerning the market, competitors, consumers and customers. Different Markets You have the opportunity to work with the problems that aris......

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Common Core Courses During the 1 year you will be given a solid grounding in marketing management - primarily using an international perspective. You will learn to identify marketing management problems and also gain an understanding of market concepts and demand orientation. The common core courses also encompass knowledge about vertical systems, marketing processes and economic analysis. ......

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Integrated marketing communications (IMC) aims at combining, integrating and synergizing all relevant elements of an organization’s communication mix. Strategic integration of the various communication functions is what makes IMC a new outside-in approach to reaching both consumers and other stakeholders alike. IMC is different from other customer-centric processes �such as the concept of mark......

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Principles of Marketing Management are the starting point for this module. The emphasis is on a strategic relationship management perspective. ...

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