Marketing

at school(s) in Evanston or delivered online/live/on-site/by e-learning

Marketing Channels
Course Format: Classroom
School/Trainer: Kellogg School of Management, Northwestern University [All Courses]
Training Center(s)/Venue(s): Evanston, Illinois, United States
Jobs & Resumes: Evanston
Houses & Roommates: Evanston

Marketing Channels analyzes marketing channels from economic, social and political viewpoints. Topics include the management of relationships within and among organizations in a distribution system, the formation of channel systems and methods of channel coordination, power and conflict among channel members, and the management of certain channel system forms....

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Business Marketing focuses on the marketing of products and services to firms, institutions and governments, with special emphasis on assessing customer value in business markets and how to build and sustain working relationships with reseller firms and customer firms. ...

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Special Topics in Marketing addresses three key areas: the future of marketing, sales-force management and marketing services to “nanosecond customers.�The course focuses on customer-centricity, creating innovative frameworks, developing strategic perspectives toward the company’s sales force, and implementing effective marketing programs in service sectors. ...

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Raising funds and telling your story are important activities for today’s schools. No matter what their funding structure, all schools spend more on their children than they receive in tuition. And, in today’s increasing competitive marketplace, schools need to promote their unique educational philosophy and programs. This program is specifically designed for school leaders (principals, assista......

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What comes first - The money or the donors? "Where will the money come from?" "How can we let more people know about our program?" These two issues, marketing and fundraising are critical to the success of all nonprofit organizations. The objective of this course is to allow nonprofit leaders the opportunity to develop skills to evaluate, change and implement new and e......

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Kellogg on Marketing is an intensive executive education program developed by the Kellogg School of Management in partnership with Seminarium Internacional. This program will provide top executives from Latin American companies with the skills needed to address today’s global marketing challenges. Senior faculty from the Kellogg School’s world-renowned Marketing Department will provide the ......

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