Marketing

at school(s) in Greece or delivered online/live/on-site/by e-learning

INTERNATIONAL MARKETING
Course Format: Classroom
School/Trainer: ICBS, Athens Business School [All Courses]
Training Center(s)/Venue(s): Athens, Greece
Jobs & Resumes: Athens
Houses & Roommates: Athens

The international environment of Marketing. The internationalisation process in Marketing. The cultural dimension in Marketing. The strategies of international Marketing, the detection of the competitive advantage, portfolio analysis. The functions of Marketing at an international level. International Marketing planning....

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Introduction to Marketing and the basic concepts. The relation of Marketing to the other business operations. Market, competition and customer analysis. Location of opportunities in the market and placement. Marketing research. Marketing strategy. Market segmentation. Products and position targeting. Products and services planning....

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Marketing is a process that is burdened with the responsibility of forecasting, directing and satisfying - in a profitable way - the needs of the customer. A marketer has a versatile role, from the design of a product to detecting customer satisfaction. The person familiar with the principles and techniques of marketing holds an extremely important position in the management group, making that ......

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Join this full-day cutting- edge interactive seminar to learn how marketing can be used as a driver for sales growth of high technology products and services in Greece. The seminar introduces the latest market research findings which are based on state of the art research technology and software that is particularly powerful when applied to the introduction of high tech products in new or e......

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This major investigates the fundamental approaches to understanding markets, competitors, and portfolios of product offerings. It is of interest to students who are interested in pursuing a marketing career in the manufacturing and the service sectors, and to those interested in product and brand management. It is also relevant for those pursuing a management consulting career. Students in ......

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Dynamic and colorful, the Fashion Marketing - Buyer’s Profile program presents creative and stimulating content with all the tools you need to quickly embark on an outstanding career in the fashion field. PERTINENT TRAINING â€?Courses rich in visual, sound, and animated content. â€?Continuous evaluation of the learners’ comprehension of material. â€?High-quality content......

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