Marketing

at school(s) in Hong Kong or delivered online/live/on-site/by e-learning

Higher Diploma in Fashion Branding & Promotion
Course Format: Classroom
School/Trainer: Hong Kong Design Institute (HKDI) [All Courses]
Training Center(s)/Venue(s): Hong Kong, China
Jobs & Resumes: Hong Kong
Houses & Roommates: Hong Kong

Hong Kong is a leading city in the world for fashion brands. This course gives you the knowledge, fashion awareness and technical and personal skills to begin a career in this industry. As a student you will learn about fashion marketing, advertising, branding and event planning. You will also develop technological skills related to the fashion industry including computer aided design, anima......

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By completing this module, students should be able to: i. Apply techniques in servicing clients in Public Relations or Event Management Industries ii. Design and implement an effective and client-focused services marketing plan. Content 1. Introduction to Services Marketing: Intangibility and instability 2. Planning and Managing Services Delivery 3. Services Marketing St......

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By completing this module, students should be able to: i. Formulate promotional events according to the set marketing objectives ii. Devise a marketing plan for an event iii. Evaluate the success of an event Content 1. Introduction to Event Marketing 2. Event Promotion and Advertising 3. Event Public Relations 4. Electronic Event Marketing Strategies 5. Funding ......

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In the organizations of “Creative Industry�or “Creative Cultural Industry� their product or services contains a substantial element of artistic or creative endeavor, which has been wide-accepted in the well-developed countries and regions. It becomes a new economy when a product’s value is largely dependent upon intangible concepts as ideas or computer software, and has intangible property r......

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The notion of luxury has become so central to contemporary consumption and communication activities. How might “luxury brand�be defined? And why it has to be related to cultural phenomenon? What is the significance of luxury brands in today’s China market as well as global market? Luxury brands must therefore have an international profile and presence, but with a discernible national charac......

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By completing this module, students should be able to: i. Have a thorough knowledge of various advertising and promotion (A&P) tools; ii. Establish an appropriate promotion objective and message strategy; iii. Analyze the benefits of adopting a suitable promotion strategy towards a given marketing environment; and iv. Develop a formal promotion strategy. Content 1. A&P plan......

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