Marketing

at school(s) in Kanpur or delivered online/live/on-site/by e-learning

B2B Marketing
Course Format: Classroom
School/Trainer: Indian Institute of Technology Kanpur [All Courses]
Training Center(s)/Venue(s): Kanpur, Uttar Pradesh, India
Jobs & Resumes: Kanpur
Houses & Roommates: Kanpur

Business to Business Marketing encompasses those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. Business to business marketing is also referred to as business market management an industrial marketing. In year past, the topical area applied largely to industrial manufacturing firms. Tod......

Course description>>
 

This course is an advanced marketing elective that focuses on the job of the product/brand manager. There are two modules in the course. The first module is on advertising and the second on strategic issues of market planning. The first module is designed to examine agency as business, the fundamentals of advertising theory and the evaluation of different kinds of advertising. The second module......

Course description>>
 

Service businesses today are global from inception yet needs intricate localization. Managing on line on demand multiplicity makes marketing of services challenging. Service marketing is a thriving area of academic pursuit and excellent textual as well as research findings will support this course. Strategic Marketing of Services - Segmentation and Targeting of Service - Positioning Service Mar......

Course description>>
 

Nature and scope of Marketing research: (a) the Marketing Research Process, (B) Research design and Implementation, Data collection : (a) Secondary Sources of Marketing Data, (b) Standardized Sources, (c) Information Collection: Qualitative and Observational Methods, (d) Information from Respondents, (e) Attitude Measurement, (f) Experimentation, (g) Sampling fundamentals, Data Analysis: (a) Hy......

Course description>>
 

Marketing Fundamentals (environment, competition, consumer behaviour segmentation, Targeting, and positioning, 4Ps product, price, promotion, place), Marketing strategy, Digital marketing Opportunities, E-Paradigm, Internet Networking, Enterprise Middleware, Right Enterprise Applications, operational challenges web sales and marketing, web services, ASP and other financial choices, Real-time An......

Course description>>
 

Marketing Environment, Company analysis (strength, weaknesses, opportunities and threats), the concept of marketing mix., four Ps of marketing, and the concept of marketing strategy. The concept of market segmentation and differentiation, product positioning and its applications in demand forecasting. Consumer Behaviour and Marketing Research. International marketing. Marketing economy and publ......

Course description>>
 

Pages:- 1 2 3 4 5 6 7 8 9 10 11 ...
[ Workshops ] [ Online Courses ] [ Corporate Training ] [ Topics ] [ Locations ] [ Schools ] [ Job Seekers ]

Dear Visitor: You are strongly recommended to bookmark this page and come back later, since new course may be available anytime. Click to Proceed>>