Marketing

at school(s) in Maidenhead or delivered online/live/on-site/by e-learning

Sustainable Marketing Strategy Workshop
Course Format: Classroom
School/Trainer: CIM - The Chartered Institute of Marketing [All Courses]
Training Center(s)/Venue(s): Maidenhead, Berkshire, United Kingdom
Jobs & Resumes: Maidenhead
Houses & Roommates: Maidenhead

Following the recent Stern and Intergovernmental Panel on Climate Change (IPCC) reports, running a sustainable business is no longer a luxury but the only rational economic choice. Marketers have an important role to play in this process, as sustainability will have a significant effect on value drivers such as resource use, relationships, competitive advantage and brand reputation. Be......

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The main challenge facing many organisations today is how to ensure their activities are customer focused and their strategy externally driven. Today¡¯s changing business environment drives the continual search for competitive advantage and this Masterclass is designed to provide delegates with the knowledge, tools and techniques to achieve this. Benefits for your organisation: This ......

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Being and to ¡®stand and deliver¡¯ your presentations is key to business and personal success. This course will help develop and improve your business presentations through practical and theoretical training. Benefits for your organisation: Now you can feel confident that your key team players are delivering your message clearly and succinctly. Organisations sending personnel on this event......

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If marketing is not delivering the business improvement expected in your organisation the chances are that your segmentation strategy is flawed. A simple concept in theory, segmentation is at the heart of marketing activity: Implemented well it provides the basis for powerful competitive advantage and improved returns on marketing investment Executed poorly, your marketing activity ¨C no mat......

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This course will provide you with a clear understanding of the purpose of sales management and how to achieve it. In particular the programme focuses on ensuring that the sales team is armed with appropriate skills, knowledge and mindset required to achieve (if not exceed) objectives, and on how to ensure the right people are in the Sales Team in the first place. Benefits for your organis......

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Commoditisation and market maturity often drive organisations to seek differentiation through either after-sales services (augmenting their product offerings) or through the nature of service provided to customers. This creates the need for a different sales approach and in some cases changes the involvement of different parties in the selling (and buying) team. This in-depth residential course......

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