Marketing

at school(s) in New York or delivered online/live/on-site/by e-learning

Online Media Planning and Buying Workshop
Course Format: Classroom
School/Trainer: Econsultancy [All Courses]
Training Center(s)/Venue(s): New York City, New York, United States
Jobs & Resumes: New York City
Houses & Roommates: New York City

This training course gives a broad overview of digital media opportunities, and the complexities of planning, buying and executing online campaigns. ...

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This course provides a practical framework for evaluating new media channels against strategic goals, allocating across site, search, display, email, social, and emerging channels, and measuring and monitoring success both qualitatively and quantitatively. Today’,s marketing strategists have to decide not just what constitutes effective messaging, but also how to most effectively reach c......

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Examines the development of international marketing programs. Emphasizes the application of marketing principles to a multinational environment. ...

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You already possess core marketing skills. But the B2B world is a more complex marketing arena that requires a new way of thinking and a different set of skills. This seminar provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage¡ªincluding building profitable long-term customer relationships, creating value-based pricing strategies, ......

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At this seminar, you¡¯ll take the next step toward becoming a strategic marketing guru. You¡¯ll discover cutting-edge strategic marketing models¡ªand their real-world applications. And you¡¯ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones¡­integrate your strategic marketing mix elements with corporate......

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You¡¯ll learn how to exploit service-specific attributes and develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4 Ps. At this seminar you¡¯ll explore quality, service design, customer loyalty and management issues. How You Will Benefit Better understand and affect service-customer behavi......

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