Marketing

at school(s) in New Zealand or delivered online/live/on-site/by e-learning

Marketing Strategies
Course Format: Classroom
School/Trainer: The University of Auckland Business School [All Courses]
Training Center(s)/Venue(s): Christchurch, New Zealand
Jobs & Resumes: Christchurch
Houses & Roommates: Christchurch

This course demystifies marketing and explains what makes marketing the key to business success. It covers the fundamental tools needed to plan and implement marketing strategies for your business, product or service. Practical skills of marketing planning are presented, based around a number of strategic decisions: - What product or service are you marketing? - Which customers are you marke......

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Do you have a new product, concept or innovation and want to enter a high technology or high change market? Do you want to expand internationally? Are you starting a company or line of business and want to focus on the most profitable markets? You know that while your core product or technology is very important, market leaders usually win on the strength of better business and marketing str......

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Strategic Marketing: Some Straight-Forward Questions �What is a marketing strategy today? �When do you change your marketing strategy �Why might it be more important to be fast than right? �How do you manage the process of changing your marketing strategy? Strategic Marketing: Some Not-So-Straight-Forward Realities "Strategy is the art of creating value. It provides the i......

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Learn the Fundamentals of Social Marketing and how it can benefit your company. Understand Best Practice Principles and how to apply them for success. Appreciate the Business and Societal Trends which Assure Expansion of Social Marketing in the Future Business Mix. Social marketing allows non-profit organisations to develop long-term income earning strategies by aligning with for-prof......

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The survival of a business depends on the successful delivery of service in three key areas: 1. by its business units 2. by its external suppliers 3. as a supplier to its customers. A good programme of Service Level Agreements establishes the structure and processes to ensure the success of a business. However, the majority of Service Level Agreements are doomed to failure through poor c......

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Many companies today are seeking not just �suppliers�but ‘partners� These companies want to do business with organisations that can assist them to save money, make money or in some way add value to their business offering. To succeed in today’s highly competitive marketplace, salespeople need to not only have knowledge of their own products and services, but require an understanding of t......

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