Marketing

at school(s) in Perth or delivered online/live/on-site/by e-learning

Master of Professional Marketing
Course Format: Classroom
School/Trainer: Edith Cowan University [All Courses]
Training Center(s)/Venue(s): Bunbury, Joondalup, Perth, WA, Australia
Jobs & Resumes: Bunbury, Joondalup, Perth
Houses & Roommates: Bunbury, Joondalup, Perth

Provides the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units. Students gain knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in thei......

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Designed for business practitioners who wish to further their knowledge and understanding of marketing and develop specialist skills in the subject area. Provides a balance between theory and practice - students are exposed to research and case study material through seminars, discussions and assigned project work. Current working professionals will have a distinct advantage because of their ex......

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Designed for business practitioners who wish to further their knowledge and understanding of marketing. This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles. The course......

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This program looks beyond marketing in its traditional sense and focuses on providing participants with an extensive exposure to marketing discipline and strategic dimensions of the enterprise in today’s rapidly changing environment. This program encourages participants to identify, develop and implement strategies which will enhance their organisation’s effectiveness in the marketplace. Part......

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The cliché of ‘It’s not what you know, but who you know�is never more important than in the business world. The capacity to build a strong network of relationships has many benefits: grow the business, build customer loyalty, increase the information flow and keep on top of industry trends. Content Benefits to you and your organisation of knowing who you know What networks do you need? ......

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This programme aims to give participants the skills and knowledge required to: Identify strategic direction. Evaluate and review marketing performance. Scope marketing opportunities. Define marketing goals and performance objectives. Devise marketing strategies. Plan marketing tactics. Identify levers for critical implementation of strategy. Prepare and present a marketing pla......

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