Marketing

at school(s) in Washington or delivered online/live/on-site/by e-learning

B2B Marketing Strategies Workshop
Course Format: Classroom
School/Trainer: American Management Association [All Courses]
Training Center(s)/Venue(s): Boston, New York, Washington, Atlanta, Orlando, Chicago, Dallas, Houston, Las Vegas, San Francisco, United States
Jobs & Resumes: Boston, New York, Washington, Atlanta, Orlando, Chicago, Dallas, Houston, Las Vegas, San Francisco
Houses & Roommates: Boston, New York, Washington, Atlanta, Orlando, Chicago, Dallas, Houston, Las Vegas, San Francisco

You already possess core marketing skills. But the B2B world is a more complex marketing arena that requires a new way of thinking and a different set of skills. This seminar provides techniques for developing and applying effective B2B marketing strategies to create a competitive advantage¡ªincluding building profitable long-term customer relationships, creating value-based pricing strategies, ......

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At this seminar, you¡¯ll take the next step toward becoming a strategic marketing guru. You¡¯ll discover cutting-edge strategic marketing models¡ªand their real-world applications. And you¡¯ll get the strategic marketing knowledge and tools you need to increase the spending rate of current customers and cost-effectively acquire new ones¡­integrate your strategic marketing mix elements with corporate......

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You¡¯ll learn how to exploit service-specific attributes and develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4 Ps. At this seminar you¡¯ll explore quality, service design, customer loyalty and management issues. How You Will Benefit Better understand and affect service-customer behavi......

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With today¡¯s tougher competition and greater accountability, you must prove that your marketing efforts are getting the desired results. Now, discover various measurement tools¡ªfrom financial techniques that measure traditional activities to research methods that measure attitudes, perceptions and other intangibles¡ªand how to implement them. You¡¯ll learn how to use marketing ROI results to gene......

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Salespeople care only about commissions!¡± ¡°Marketers don¡¯t know beans about real customers!¡± Don¡¯t let culture, personalities and attitudes drive these two critical teams apart¡ªand threaten the bottom line. Replace turf wars with team work with the tools to help marketing and sales llaborate, communicate¡ªand conquer together! Achieve better customer relationships, product/service solutions that......

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Participants in this program will learn how to: Develop a framework for marketing and selling your ideas Evaluate your company’s ability to market ideas to your customers Infect your customers and your colleagues with the “ideavirus...

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