Marketing Certificate

at school(s) in United States or delivered online/live/on-site/by e-learning

Strategic Marketing (Certificate)
Course Format: Classroom
School/Trainer: Ross School of Business Executive Education [All Courses]
Training Center(s)/Venue(s): Ann Arbor, Michigan, United States
Jobs & Resumes: Ann Arbor
Houses & Roommates: Ann Arbor

To earn a Strategic Marketing Certificate, you must complete the core The Big Picture Program and complete three of the four Strategic Marketing Programs. Additional information can be found in our certificate planner. The Strategic Marketing Certificate curriculum is designed to provide you with a complete understanding of The Big Picture concept, and a clear roadmap for acquiring the tools......

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If you have a desire to manage organizational activities which service customers and build relationships, this certificate will provide you skills in the following: Oral and written communication Solving customer-based problems Developing, implementing and controlling marketing activities, programs and plans You will be exposed to a highly relevant set of concepts that will serve ......

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If you have a strong interest in Internet-based marketing activity, you’ll find that E-commerce is the newest and most innovative marketing methodology used by business executives. The e-commerce marketing certificate will enhance your skills in: Multi-channel marketing - integrating online and offline marketing with profitable results Selling online, and saving money and time fo......

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If you choose the direct marketing certificate, you will learn the concept and application of database-driven marketing methods including the following areas: Direct marketing as an overall business model and as an element of Integrated Marketing Communications Direct marketing planning, merchandising, promotion, fulfillment and customer service as executed in a wide range of integrated......

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If you choose the business-to-business marketing certificate, you will be exposed to current theory and practice in the marketing of products and services from one business to another, including: Integration of the principles of general marketing and professional selling with proven business-to-business marketing methods Understanding and application of concepts related to industrial ......

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This is an advanced course in event marketing and sponsorships acquisition. The focus will be on the components required for development of marketing plans for the various venues in the events managements industry, including sponsorship acquisition. Course Objectives: The student will: Evaluate and critique case studies of actual events in various venues. Provide detailed recommend......

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