Marketing Communication

at school(s) in Australia or delivered online/live/on-site/by e-learning

Marketing Communication
Course Format: Classroom
School/Trainer: Australian Institute of Management VIC & TAS [All Courses]
Training Center(s)/Venue(s): Melbourne, VIC, Australia
Jobs & Resumes: Melbourne
Houses & Roommates: Melbourne

Organisations in both the private and public sectors know that communicating effectively with their target audiences is critical. This highly practical course introduces the fundamental concepts of marketing communications. It explores the promotional mix of advertising, direct marketing, public relations, sales promotion and internet marketing. You will learn how to develop marketing com......

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Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

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This course studies the use of promotional tools by business as well as their creation and management. The course provides an integrative approach to the study of the promotion mix, including advertising, publicity, personal selling, and sales promotion. Topics include an evaluation of the role of promotion in marketing and the economy; the formulation and analysis of promotional goals; plannin......

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The course is designed to meet the increasing need for professional communication study in the marketing communication area. It focuses on marketing, advertising, public relations and other aspects of marketing communication. This introductory graduate course can be completed in one semester and provides the pathway to the Graduate Diploma and Masters in Marketing Communication. Students gai......

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This two-semester course is designed to meet the increasing need for professional communication programs within the Advertising, Public Relations and Marketing Communication industries. Students gain an understanding of the role of marketing communication in advertising, and public relations, an introductory understanding of contemporary communication theory and research, and the complex rel......

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