Marketing Communications

at school(s) in London or delivered online/live/on-site/by e-learning

Marketing Communications
Course Format: Classroom
School/Trainer: Reed Learning [All Courses]
Training Center(s)/Venue(s): London, United Kingdom
Jobs & Resumes: London
Houses & Roommates: London

This course is about devising communication plans that stand out among the 1500 commercial messages an individual receives in a day. The course will help you evaluate and revise your existing plan, looking at new systems, technology and best practice. This course gives delegates a set of immediately useful tools that can be utilised the very next day Course Overview �The communications ......

Course description>>
 

The MA Marketing Communications is a complementary degree to the MA in Marketing Management with which it shares some common material while expanding the communication theme. The emphasis is on using marketing communication techniques to improve a company’s business performance. Marketing Communications covers the selection and application of the main communication tools available to an organis......

Course description>>
 

Marketing communications is a creative and exciting area within the fast-changing global media environment. This popular course combines marketing strategy and the powerful tools of integrated marketing communications to support your entry into, or progress in, a marketing career. The programme provides a framework for the study of marketing communications as a key business management disciplin......

Course description>>
 

This introductory intensive workshop is designed to present the concept of marketing communications (marcoms) and how it performs as part of the marketing mix. The workshop aims to ensure that you have a basic understanding of the need to develop a marcoms strategy prior to any marketing activity. You will gain familiarity with the main tools to enable you to make a more professional judgement ......

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You may often wonder ¡®what integration actually means¡¯ and ¡®why should I bother to achieve it¡¯. This workshop dissects the marcoms technique portfolio ¨C including traditional and new media, assisting you with what to do before writing a plan. Then, providing a six-stage framework for writing an integrated marcoms plan, making a plan ¡®live¡¯, sharing and managing it internally and externally. ......

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Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

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