Marketing Communications

at school(s) in Manila or delivered online/live/on-site/by e-learning

INTEGRATED MARKETING COMMUNICATIONS (Diploma)
Course Format: Classroom
School/Trainer: De La Salle College of Saint Benilde School of Professional & Continuing Education [All Courses]
Training Center(s)/Venue(s): Manila, Philippines
Jobs & Resumes: Manila
Houses & Roommates: Manila

This module covers IMC that pertains to the various mediums of communication presently in use and appearing as added publications. Participants will be given an idea of the strength s and weaknesses of each medium so that, as future marketers, they will be able to make the appropriate decisions on which medium mix to utilize relative to supporting the short-term or long-term marketing objective......

Course description>>
 

Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

Course description>>
 

Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......

Course description>>
 

The graduate certificate in integrated marketing communications (IMC) meets the need for a focused graduate preparation for employment in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational object......

Course description>>
 

The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of over......

Course description>>
 

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