Marketing Communications

at school(s) in Ottawa or delivered online/live/on-site/by e-learning

Marketing Communications Workshop
Course Format: Classroom
School/Trainer: Sprott School of Business [All Courses]
Training Center(s)/Venue(s): Ottawa, Ontario, Canada
Jobs & Resumes: Ottawa
Houses & Roommates: Ottawa

Marketing’s role is frequently seen as reactive and tactical - more concerned with the delivery of leads and t-shirts, than with value. But Marketing has to deliver a real ROI to the company - ie real sales with real margin dollars. One of the ways it can do this is through the development of integrated communications campaigns. By defining corporative objectives, branding, positioning and......

Course description>>
 

Successful marketers maximize their sales opportunities by using integrated marketing communications (IMC), which include advertising, personal selling, promotion, direct marketing, public relations, customer relationship management (CRM), and electronic media. In this course, you prepare an integrated marketing communications plan....

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Provides you with the opportunity to carry out a professional practice project in integrated marketing communications. This project may or may not be team based; its output will be an integrated marketing communications plan for an actual product or service, working with the firm or organization. Through research on the product’s marketing strategy current marketing communications problems......

Course description>>
 

The graduate certificate in integrated marketing communications (IMC) meets the need for a focused graduate preparation for employment in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of overall organizational object......

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The master of science in integrated marketing communications (IMC) meets the need for a focused graduate education that prepares students for versatile careers in marketing communications. Leading marketing organizations today are creating and managing their communications in an integrated fashion, with coordination in terms of messages, positioning, and timing, all developed in support of over......

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